A decidedly different marketing strategy group
Space Cadet? Often.
Off-the-charts passionate about marketing? Hell. Yes.
Marc is a B2B technology marketing executive, with nearly 30 years of global experience and Cloud/SaaS-based solution domain expertise. He's spent decades working within the HR technology sector, including holding senior marketing roles at WorkForce Software, Workscape (now ADP), Workbrain (now Infor) and PeopleFluent. Marc has also held senior marketing roles with large global organizations such as General Electric and Schneider Electric, and has built and managed teams throughout North America, Europe, APAC, and the Middle East.
Marc has a track record of success in all aspects of developing the strategies and tactics necessary to grow brand recognition, increase demand generation, create significant and impactful thought leadership activities, develop new sales tools and sales training methodologies, build and mentor highly effective marketing teams, cultivate strong and innovative internal communications programs, and ultimately increase both revenue and company valuation.
When he's not plugging away on client projects, Marc enjoys writing and has been published in numerous trade journals, blogs, and other ‘traditional’ and social media outlet. He also frequently presents at both online and live industry events.
A graduate of Northeastern University, Marc is an unquestionable, unwavering, and ever-faithful fan of all New England pro sports teams, but the Boston Red Sox will forever hold a special place in his heart. He's also a video game geek, a movie buff, and - of course - a comic book collector. (Are you surprised? We didn't think so.)
KickMotor is headquartered in the heart of North Carolina's booming Research Triangle Park, where he currently resides with his wife (who has been with him since age 19, that poor woman) and his three children.
Now for the important stuff:
Who is your role model?
My Dad. Beyond a shadow of a doubt, my Dad is my hero.
Desert island disc?
Sinatra at the Sands. It's a live album recorded in Vegas in 1966. Count Basie and his orchestra provided the music. A young Quincy Jones did the arrangements. It is a moment caught in time that is absolutely magical. It always makes me smile.
Star Wars or Star Trek?
Who shot first?
Greedo. Han is a scoundrel, but he's not a murderer.
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