Our Founder
Marc A. Moschetto - Founder / CEO
Nerdy? Definitely.
Space Cadet? Often.
Off-the-charts passionate about marketing? Hell. Yes.
Marc Moschetto is a B2B technology marketing executive with nearly 30 years of global experience and deep domain expertise in Cloud and SaaS.
He’s spent decades shaping go-to-market strategy in the HR tech world, holding senior roles at WorkForce Software, PeopleFluent (now , Workscape (now ADP), and Workbrain (now Infor).
He’s also led marketing teams within global industrial automation and manufacturing technology powerhouses like GE and Schneider Electric, served as editorial director for Control Engineering magazine, and has built and managed high-performing teams across North America, Europe, APAC, and the Middle East.
Marc brings a track record of success in all things growth:
- brand strategy
- demand gen
- messaging
- content creation
- sales enablement
- internal commincations
- public and analyst relations
- go-to-market strategy development and execution
He’s scaled teams, shaped narratives, launched products, and built programs that move the needle — across revenue, reputation, and valuation.
When he’s not working on client projects, he’s writing for trade journals, helming podcasts and webinars, and speaking at industry events (both on-stage and online).
Marc also hosts The Rational Workforce, a growing YouTube channel that explores work, policy, and culture — without all the jargon or politically correct BS.
A proud graduate of Northeastern University and die-hard New England sports fan, Marc now lives in the heart of North Carolina’s Research Triangle Park with his wife (together since college — her patience is saintly), their three kids, and four rescue pups.
Now for the important stuff:
Who is your role model?
My Dad. Beyond a shadow of a doubt, my Dad is my hero.
Favorite artist?
Frank Sinatra
Desert island disc?
Sinatra at the Sands. It's a live album recorded in Vegas in 1966. Count Basie and his orchestra provided the music. A young Quincy Jones did the arrangements. It is a moment caught in time that is absolutely magical. It always makes me smile.
Star Wars or Star Trek?
Yes.
Who shot first?
Greedo. Han is a scoundrel, but he's not a murderer.