Our Founder

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Nerdy? Definitely.

Space Cadet? Often.

Off-the-charts passionate about marketing? Hell. Yes.

FROM THE FACTORY FLOOR TO THE BOARDROOM

Marc has led go-to-market efforts across hardware, software, services, SaaS, and AI... which means he's seen what works (and what doesn't) across virtually every B2B business model.

He launched his career on the go-to-market side of Schneider Electric, where he helped bring the Transparent Factory initiative to market — one of the earliest industrial IoT platforms, connecting PLCs and factory automation systems to enterprise networks before most people knew what Ethernet was. From there, he moved to Intellution (later GE Fanuc), driving advertising and public relations strategy for their SCADA systems and batch processing platforms, tech that ran some of the most complex and high-stakes manufacturing operations in the world.

Marc also served as Editorial Director at Control Engineering magazine, one of the most respected publications in industrial automation, leading a team of writers, designers, and reporters who translated deeply technical concepts into stories that practitioners actually wanted to read. He also helped the magazine navigate the early transition from print to online... steering digital transformation before it was cool.

That foundation matters. 

It's why Marc doesn't flinch at technical complexity, why he can walk into a room full of engineers and earn credibility, and why KickMotor's approach to marketing is rooted in substance over spin.

30+ YEARS OF GLOBAL B2B MARKETING LEADERSHIP

After his manufacturing and industrial technology roots, Marc spent the next two decades in senior marketing leadership roles across the HR technology and workforce management landscape, holding CMO and VP Marketing positions at WorkForce Software, Dude Solutions (now Brightly, a Siemens company), PeopleFluent. Marc also served as the CMO of Teamworks, a sportstech platform serving the Division 1 and professional athlete community. 

During this time, he's built and managed high-performing teams across North America, Europe, APAC, and the Middle East.

His track record spans the full growth spectrum: 

• brand strategy
• demand generation
• messaging and positioning
• content creation
• sales enablement
• public and analyst relations
• global product launch
• go-to-market strategy development and execution. 

He's scaled teams, shaped narratives, launched products, and built programs that move the needle — across revenue, reputation, and valuation.

BUILDING KICKMOTOR

Marc founded KickMotor in 2019 to bring executive-level marketing leadership to growth-stage companies without the overhead of a full-time hire. 

The consultancy serves companies primarily in HR tech, workforce technology, AI/LLM, and manufacturing technology space — industries where Marc's domain expertise runs deepest and where the gap between product value and market perception is often the widest.

KickMotor's past and present client roster includes organizations like SHRM, Sapient Insights Group, TwinThread, When I Work, Greenshades, Covalence Consulting, Yolando AI, and many others. 

His work is hands-on, practitioner-grounded, and built for real-world execution, not slide decks that sit in a drawer.

THE RATIONAL WORKFORCE

The consultancy serves companies primarily in HR tech, workforce technology, AI/LLM, and manufacturing technology space — industries where Marc's domain expertise runs deepest and where the gap between product value and market perception is often the widest.is client work to a broader audience.

The Rational Workforce covers the topics most industry commentators dance around: the real economics of enterprise AI, what workforce technology actually changes (and what it doesn't), and why most of what passes for thought leadership in the world of work is largely safe, recycled, conventional wisdom. 

It's not content for content's sake. It's a point of view — informed by experience, grounded in evidence, and delivered without the jargon.

THE PERSONAL STUFF

A proud graduate of Northeastern University and die-hard New England sports fan, Marc lives in the heart of North Carolina's Research Triangle with his wife (together since college — her patience is saintly), their three kids, and four rescue pups.

When he's not working on client projects, he's writing, recording, or arguing about music, tech, pop culture, and all forms of other nerdery.  

Hit the button below to follow him on LinkedIn — that's where the unfiltered version lives.